Scalable expertise for greater value and impact.

We are a boutique firm. A humble team of creatively minded people who are passionate about changing the world - one connection at a time.

Driven by Rachel Colic, our lead strategist and award winning creative mastermind, the team is scalable as needed. With a senior network of industry experts in brand design, photography, illustration, content marketing, user experience design, search engine optimization, video production, we can create anything your project needs.

Curated specifically for your unique project we secure the expertise required to deliver the results you expect. Together with this hand-selected dream team, we collaborate to create dynamic and thoughtful solutions that grow your business.

We’re all partners. No egos, just great ideas and flawless execution.

CHIEF STRATEGIST & FOUNDER

Rachel Colic


Rachel Colic, Chief Brand Strategist / YCREATIVE

Rachel is an award winning creative and recognized expert on strategic branding, cannabis consumer marketing and entrepreneurship.

For more than two decades Rachel has worked with founders, high growth startups and established businesses to build breakthrough brands that people actually care about. Brands that defy competition and create a category all their own.

Her experience spans a multitude of sectors, from technology and B2B SaaS, to consumer retail and medical services, Rachel has honed her ability to adapt to strategies to new verticals, markets, and industries rapidly.

During the past eight years Rachel has been working exclusively in the highly regulated industry of medical and adult-use cannabis. As Co-Chair of the Chamber of Commerce, National Cannabis Working Group, Rachel collaborates with industry leaders and policy makers to develop sensible cannabis regulations that support a healthy industry for all.

Rachel serves as a marketing and branding advisor for several cannabis start-ups, as well as assisting in the development of the cannabis education programs for professionals at Ryerson University and the Michener Institute of Education.

As a staunch advocate for diversity and inclusion, Rachel also uses her platforms to educate and elevate women in the business of cannabis around the globe, and has created The BLOC (Boss Ladies of Cannabis) the global database of executive women in the cannabis industry.

Featured Project

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Featured Project ~